SEO & Growth Strategist for Health, Wellness & Fitness Brands | 

Personalized Digital Marketing & AI-Powered Strategies for Maximum Visibility

While many larger agencies offer SEO services, my personalized, cost-effective approach ensures that you receive dedicated attention to your brand’s growth, without the overhead costs associated with big firms

As a content strategist with a creative writing degree, I bring a fresh approach to SEO that goes beyond the typical Google ranking tactics. In today’s fast-moving digital world, content can’t just be optimized for search engines—it also needs to capture attention, build trust, and engage your audience. That’s where my creative writing skills come in. I create content that’s not only optimized for Position Zero and featured snippets but also tells a story that resonates with readers, sparking interaction and driving accurate results.

How I Help Your Brand Stand Out Across Platforms:

1. Engaging Content That Converts:
Sure, ranking is important, but what’s the point if no one sticks around to read? With my background in creative writing, I craft content that pulls readers in, keeps them engaged, and ultimately encourages action—whether that’s a sign-up, a sale, or a share.

2. Clarity That Google Loves (and So Do People):
Even the trickiest topics can be simplified and made digestible. This makes your content a perfect fit for featured snippets and Position Zero, where Google loves to showcase clear, concise information. And let’s be honest—if your audience can understand and enjoy your content, they’re more likely to return for more.

3. SEO Content That Meets User Intent:
Combining creative storytelling with AI-powered SEO strategies, I craft content that doesn’t just tick the boxes for algorithms—it genuinely helps people. By focusing on what your audience is looking for, I create content that matches their needs and aligns with Google’s evolving algorithms.

4. Optimized for Voice Search & Conversational Tone:
With the rise of voice search, having natural content is crucial. My writing style is conversational and easy to follow, making it ideal for voice-activated searches and natural language processing, giving your brand a modern edge.

5. Building Authority and Trust Across the Web:
The more engaging and authoritative your content is, the more trusted platforms will reference or feature your brand. This increases your dwell time and signals to Google that your content matters, helping you rank higher across various platforms—not just your website.

6. Customized Strategies to Boost Visibility Everywhere:
Whether it’s optimizing for Position Zero, structuring content for easy Google extraction, or getting your brand featured on high-authority platforms, I design content strategies that fit your business goals. It’s not just about ranking; it’s about showing up where your audience already is.

• Content quality:  Google uses many factors to determine the quality of content, including whether other prominent sites link to it.
• Featured snippet content:  Google chooses the most relevant text excerpt from a page to answer a user's query.
• Knowledge Graph results:  Google's Knowledge Graph is a database of facts and relationships that Google uses to answer queries directly.
• Answer box results:  Google's answer boxes, which function like app-like widgets, are a reliable source of quick information such as weather updates, song lyrics, and definitions. Google ensures the reliability of this information by sourcing it from trusted sources.

Position zero is a coveted spot in search results because it displays content in a meaningful format that can answer a user's query directly and quickly. This can lead to more click-throughs for a website. To increase the chances of a website being featured in position zero, ensure the content is "featured snippet friendly." 

This can include:

• Starting the content with a direct answer to the question
• Adding more details and supporting information, such as images and videos
• Ending with supporting background information, such as case studies and examples
• Using <H> tags to outline the story of the page

In today’s digital landscape, having a website is just the beginning—what truly sets you apart is the quality of your content and how well it meets your audience’s needs across the web. Google’s focus is now on rewarding content that directly answers user questions, offering those websites prime visibility in Position Zero—the featured spot above all other search results. But in a world where competition for attention is fierce, it’s not just about being on your website anymore—your content must shine across multiple platforms.

So, how do you make your content stand out in this multi-platform, Position Zero-driven world? Here’s what matters:

1. Answer Specific Questions with Authority

When someone asks Google a question, the search engine searches for the most direct and accurate answer. The more precise and relevant your content, the more likely you’ll secure that coveted Position Zero spot—or be featured on other high-traffic platforms that Google ranks highly. Be the go-to expert by giving your audience exactly what they’re searching for on your site and beyond.

2. Leverage Long-Tail Keywords and Conversational Phrases

Today’s searches are more conversational—people ask Google questions like in real life. Incorporating long-tail keywords (natural, longer phrases) into your content increases your chances of being found. This applies to your website and content on third-party platforms where your brand can build authority, like guest blogs or podcasts.

3. Offer In-Depth, Comprehensive Answers

Answering more than one question is required. To stand out, your content should address related questions thoroughly, making it the one-stop shop for everything a user might need. Whether on your website, in a YouTube video, or through an industry article, providing all the answers builds trust with your audience and Google.

4. Add Visuals and Multi-Media to Boost Engagement

Great content isn’t just words—visuals, videos, and infographics play a considerable role in explaining complex topics. Google favors visually engaging content, so whether you’re creating a blog, a guide, or appearing on a high-authority third-party site, rich media will improve your chances of getting featured and engaging your audience across multiple platforms.

5. Make It Accessible to Everyone, Everywhere

Your content should be accessible not just for experts but for all types of audiences. Whether you’re optimizing your site or writing for external publications like guest blogs or podcasts, the easier it is to understand, the more approachable your brand becomes. Google—and your audience—love content that’s clear and easy to follow.

6. Format for Search Engines and Users

Good formatting goes beyond readability. Using headers, bullet points, and clear structures, you’re making your content more accessible for both Google and users to navigate. Whether it's on your site or featured in Barnacle SEO strategies on third-party platforms, intelligent formatting helps search engines understand and feature your content in prominent spots.

In Conclusion:

Great content is about being in the right place, at the right time, with the correct answers—whether on your website or across other digital platforms. Following these best practices and a multi-platform approach can help secure visibility in Position Zero and beyond. Ready to level up your content and get noticed? Let’s connect and ensure your words work as hard as you do—wherever your audience is looking.

Jiu-Jitsu Health, a unique wellness platform I developed, showcases the life-changing potential of Brazilian Jiu-Jitsu and holistic wellness. This project is proof of my proficiency in SEO, content strategy, and digital marketing, leading to a significant surge in organic traffic and user engagement.

• SEO and Technical Maintenance: I regularly conduct site audits using advanced tools like SEMrush Pro, Google Search Console, Screaming Frog, Google Keyword Planner, and others. These efforts not only ensure optimal website performance and improved search engine visibility but also consistently drive up organic traffic, demonstrating the effectiveness of our SEO strategies.
• Content Creation and Strategy: The site features over sixty well-researched articles covering various topics, including martial arts, nutrition, wellness, and fitness. Each piece is crafted to engage readers and boost SEO, contributing to the platform's authority and reach.
• Industry Engagement: I have conducted and published four in-depth interviews with industry professionals, providing valuable insights and fostering community learning. Plans are in place to expand this content series, further establishing the site as a leading wellness and martial arts resource.

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