Free SEO Website Audit Overview:

Price: Free

Purpose:

This high-level audit is designed to provide a basic understanding of key SEO elements for your website's homepage without requiring administrative access. It’s a starting point for further optimization.

1. Homepage SEO Overview

Title Tags and Meta Descriptions: Review whether the homepage has appropriate title tags and meta descriptions. Highlight if they are present and optimized for SEO or need improvement.

H1 and H2 Headings: Evaluate whether the homepage uses proper H1 and H2 headings for an optimized structure that improves readability and SEO performance.

2. Mobile-Friendliness Check

Use a mobile-friendly test tool (e.g., Google Mobile-Friendly Test) to determine whether the homepage or a key landing page is optimized for mobile devices. The report will provide a simple yes/no answer along with any apparent issues found.

3. Page Speed Insights

Use tools like Google PageSpeed Insights to provide a high-level overview of the speed of the website's load. Report the score and highlight any obvious speed issues, such as slow-loading images or scripts.

4. Basic Content Evaluation

Review homepage content for relevance, clarity, and keyword optimization. Identify missing opportunities, such as a lack of calls to action (CTAs), weak keyword usage, or other areas for improvement.

5. Simple Competitor Analysis

Compare the website's SEO basics to a top competitor. Highlight one or two areas where the competitor outperforms them in content optimization, ranking, or SEO strategy.

6. Quick Backlink Overview

Use a tool like Ahrefs to provide a snapshot of the website's backlink profile, including the number of backlinks and a general assessment of their quality. This will be a high-level overview, not an in-depth backlink analysis.

7. User Engagement Overview

If analytics data is available, review basic metrics such as bounce rate and time on the page. If no data is available, suggest industry averages and potential areas for improvement in user engagement.

Terms and Disclaimer:

No Administrative Access Required: This audit is conducted using publicly available data. Access to the website's backend is not required for this overview.

Limited Scope: This audit offers a general overview of your homepage's SEO performance. It is not an exhaustive technical audit and is intended as an introduction to potential SEO issues. Further collaboration and access may be required for a more comprehensive analysis.

Non-binding Recommendations: Any recommendations provided are based on the data available and are non-binding. Results from implementing any suggestions are not guaranteed.

No Liability: I want you to know that while I strive to provide accurate and helpful insights, I cannot be held responsible for any issues that may arise from changes implemented based on this audit.

Complete SEO Audit

Price Range: $500 to $1,500

Purpose: A comprehensive analysis of all key SEO factors affecting your website’s visibility, including technical, on-page, and off-page elements. This audit offers detailed recommendations to optimize your site for search engines and improve overall performance.

1. Technical SEO Analysis

• Site Crawlability:
  Run a full site crawl using tools like Screaming Frog or similar to identify broken links, missing pages, duplicate content, crawl errors, and other SEO issues.
• Mobile Responsiveness:
  Conduct a thorough analysis of the website’s performance on mobile devices, including user experience, touch-friendly navigation, and responsive design.
• SSL and HTTPS Verification:
  Ensure that all pages are served securely over HTTPS. Identify any mixed content issues that may compromise site security or user trust.

2. In-Depth On-Page SEO Review

• Meta Tags and Title Tags for Key Pages:
  Review all key pages to ensure meta descriptions and title tags are optimized for target keywords and user engagement.
• Content Quality and Keyword Density:
  Evaluate the relevance, quality, and keyword optimization of your key pages. Provide keyword targeting recommendations to improve rankings.
• URL Structure:
  Review the structure of all URLs to ensure they are SEO-friendly and short, and include relevant keywords where possible.

3. Content Audit

• Comprehensive Review of Existing Content:
  Analyze all website content to identify pages that need to be updated, merged, or removed to improve the overall quality and SEO performance.
• Content Gap Analysis:
  Compare your website’s content with competitors to identify missing topics or under-optimized keywords.

4. Detailed Internal Linking Audit

• Internal Linking Review:
  Analyze the current internal linking structure to ensure it helps users and search engines navigate the site effectively. Suggest improvements for better SEO value and page authority distribution.

5. Backlink Profile Analysis

• In-Depth Backlink Review:
  Use tools like Ahrefs or SEMrush to analyze the quality of backlinks and identify valuable and toxic links. Recommend steps to disavow toxic links and protect your site’s ranking.
• Link-Building Strategy Recommendations:
  Suggest strategies to improve or expand your backlink profile, focusing on high-quality, relevant backlinks to increase your website’s authority.

6. User Experience (UX) and Engagement Analysis

• Detailed User Engagement Metrics:
  Analyze user engagement metrics like bounce rates, average session duration, and user flow to understand how visitors interact with your site. Provide recommendations to improve engagement.
• CTAs and Conversion Optimization:
  Review the site’s Calls to Action (CTAs) and conversion paths to suggest improvements to improve user engagement and increase conversion rates.

7. Competitor and Market Analysis

• Keyword Gap Analysis:
  Identify keyword opportunities for which competitors rank but your site is missing. Suggest strategies to close these gaps and improve rankings.
• Competitive Content Analysis:
  Review competitor content and recommend content strategies to help your site outperform competitors in areas such as blog posts, product pages, or landing pages.

8. Full SEO Performance Report

• Detailed SEO Report:
  Summarize all findings in a comprehensive SEO report with clear, prioritized recommendations for:
  • Technical fixes
  • On-page SEO improvements
  • Content updates
  • Backlink strategies
  • The report will include a roadmap for implementation over the next few months to ensure your SEO efforts yield long-term success.

Terms and Disclaimer:

• No Guarantee of Immediate Results:
  SEO improvements can take time to yield results. While recommendations will improve the site’s overall performance, rankings are also influenced by factors beyond our control (e.g., search engine algorithm changes and competitor actions).
• Limited Scope:
  This audit covers the website's technical and SEO elements during analysis. The recommendations are based on current best practices and available data, but ongoing maintenance and updates may be necessary to optimize the site.
• Liability:
  The audit's recommendations are suggestions based on available data, and I cannot be held liable for any issues arising from changes made by the client or external factors.

Long-Form SEO Posts

Purpose: Well-crafted long-form SEO content is designed to drive organic traffic, improve search engine rankings, and build authority in your niche. This content delivers long-term value and performs better in search engines than shorter posts.

1. Basic Long-Form SEO Posts (1,000 - 1,500 words)

• Price Range: $200 to $400 per post
• What it Includes:
  • Keyword research: Identify relevant keywords for your industry and integrate them naturally into the content.
  • SEO-friendly title, meta description, and headers: Ensure the post is structured for search engines with optimized meta tags and headers.
  • Basic content structure: Content will be written with a clear, easy-to-read structure, using bullet points and short paragraphs for readability.
• For Whom: Small businesses with limited budgets need straightforward, informative content to improve their online presence.

2. Advanced Long-Form SEO Posts (1,500 - 2,500 words)

• Price Range: $400 to $800 per post
• What it Includes:
  • In-depth keyword research and competitive analysis: Conduct detailed research to find high-value keywords and compare content strategies against competitors.
  • Internal and external link suggestions: To boost credibility and SEO, recommend internal links to other parts of the website and external sources.
  • User intent optimization: Write content tailored to meet the specific search intent of the target audience, improving relevance and engagement.
  • Content structure and readability: Use subheadings, bullet points, and short paragraphs to enhance readability and user experience.
• For Whom: Mid-sized businesses require comprehensive content that covers complex topics or operates in a more competitive industry.

3. Premium Long-Form SEO Posts (2,500 - 5,000 words)

• Price Range: $800 to $1,500+ per post
• What it Includes:
  • Comprehensive research and analysis: Extensive research on the topic, including keyword clusters, in-depth industry insights, and advanced competitor analysis.
  • Custom visuals: Option to include custom graphics, charts, or infographics (if applicable) to enhance the content and improve engagement.
  • Deep SEO integration: Incorporate advanced SEO techniques, including keyword variations, semantic search terms, and topic modeling.
  • Optimized for featured snippets and voice search: Craft content to target Google’s featured snippets and voice search queries, helping boost visibility.
  • Rich media integration: Add rich media (if requested), such as embedded videos or interactive elements, to enhance the content's engagement potential.
• For Whom: Large businesses, enterprise-level companies, or websites needing high-authority content such as in-depth guides, tutorials, or thought leadership articles.

Factors That Affect Pricing:

1. Complexity of the Topic: Topics requiring extensive research (e.g., medical, legal, technical) will push prices to the higher end of the range due to the time investment and need for accuracy.
2. Industry Competitiveness: Highly competitive industries like digital marketing, fitness, finance, and healthcare will require more strategic content creation, which increases the price.
3. Research Time: Posts that involve detailed research, such as case studies, white papers, or highly specialized content, will naturally cost more due to the level of effort.
4. Optimization Level: The more advanced the SEO work, such as snippet targeting, voice search optimization, and keyword clusters, the higher the cost.

Additional Services (that may increase the price):

• Content Refresh: Regularly update older blog posts to keep them relevant and aligned with current SEO standards.
• Content Promotion: Assistance with distributing or promoting content through social media, email newsletters, or guest posting to improve visibility and engagement.

Why Businesses Pay for Long-Form SEO Content:

• Long-term SEO Value: Long-form content tends to rank better and stays relevant longer, delivering traffic over a sustained period. Google favors in-depth content that thoroughly answers user queries, especially for informational and educational searches.
• Build Authority: Well-researched, high-quality, long-form content helps establish your brand as an industry authority, increasing trust, engagement, and the likelihood of conversion.
• Increased Engagement: Long-form content is better at engaging readers and encouraging them to stay on the page longer, which can positively impact SEO rankings by reducing bounce rates.

Terms and Disclaimer:

• Scope of Service: The long-form SEO post includes one round of revisions to ensure the content meets your business needs. Additional revisions or changes to the scope of the content (e.g., length, complexity) may result in additional fees.
• No Guarantee of Rankings: While the content is optimized for SEO, rankings depend on many factors, including search engine algorithms and competition. We cannot guarantee specific ranking outcomes, but the content will follow SEO best practices for improved visibility.
• Copyright: The client owns all rights once the final content is delivered and paid for.

On-Page SEO Audits

Price Range: $300 to $600 per audit

Purpose: This audit provides a quick and actionable overview of the key on-page SEO factors that affect your website’s visibility in search engines. It is ideal for smaller websites that need immediate improvements without an in-depth technical analysis.

What It Includes:

• Meta Tags, Headers, and URL Structure:
  Review the meta titles, descriptions, and headings (H1, H2, etc.) to ensure they are optimized for target keywords. Check for SEO-friendly URLs.
• Content Optimization:
  Evaluate the homepage and critical pages for keyword usage, readability, and overall content optimization. Highlight opportunities for improving keyword targeting and user experience.
• Simple Technical Checks:
  Conduct a fundamental review of mobile-friendliness, page speed, and general user experience using tools like Google PageSpeed Insights and mobile-friendly tests.

For Whom:

This audit best suits small businesses or websites with fewer than 20 pages. It provides quick, actionable feedback for those who want to improve their SEO performance without a complete technical analysis.

Advanced On-Page SEO Audit

Price Range: $600 to $1,500 per audit
Purpose: A more detailed audit that analyzes all on-page elements in depth and provides strategic recommendations for improving content quality, technical performance, and keyword targeting.

What It Includes:

• Comprehensive Review of Meta Tags, Content, and Keywords:
  Analyze meta tags, content quality, and keyword usage across critical pages to ensure alignment with SEO best practices. Recommend updates for better targeting and relevance.
• Technical SEO Analysis:
  Conduct an audit of the website’s Core Web Vitals, page speed, mobile responsiveness, and user experience. Identify vital technical issues affecting SEO performance.
• Keyword Research and Integration:
  Perform keyword research and recommend semantic search terms and LSI (latent semantic indexing)keywords to improve content relevance and ranking opportunities.
• Internal Linking Review:
  Please review the internal linking structure and recommend changes to improve link flow and user navigation.

For Whom:

This service is designed for medium-sized businesses or websites with 20-100 pages that require a more in-depth analysis of their on-page SEO and customized recommendations for improvement.

Enterprise-Level On-Page SEO Audit

Price Range: $1,500 to $5,000+ per audit
Purpose: A detailed, comprehensive audit for large websites or e-commerce platforms. This includes advanced technical SEO, structured data analysis, and ongoing support to ensure long-term results.

What It Includes:

• Advanced On-Page SEO Analysis:
  In-depth review of all on-page factors, including meta tags, content structure, keyword strategy, and user engagement metrics.
• Schema Markup and Structured Data:
  Analyze and recommend improvements for schema markup and structured data to help search engines understand your content better and improve rich snippet opportunities.
• Custom Content Recommendations:
  I'd appreciate it if you could provide tailored recommendations for improving content to meet user intent better, rank for relevant keywords, and increase overall engagement.
• Ongoing SEO Support:
  I want to offer ongoing support for SEO changes, tracking performance, and implementing the audit's recommendations to ensure long-term success.

For Whom:

Ideal for large businesses, e-commerce sites, or websites in highly competitive industries that require continuous optimization and ongoing, detailed analysis of their on-page SEO performance.

Factors That Affect Pricing:

• Number of Pages: Larger websites require more time for analysis, increasing the cost.
• Industry Competitiveness: More competitive industries may require more profound keyword research and additional on-page strategies.
• Technical SEO Needs: If the website struggles with Core Web Vitals, page speed, or mobile-friendliness, additional technical work may be required.
• Content Frequency: Websites with frequent updates may require more regular audits and content recommendations.

Benefits of On-Page SEO Audits:

• Immediate SEO Improvements: On-page SEO changes that address issues like keyword usage and content relevance often result in quick improvements in search rankings.
• Optimized Content: This ensures your existing content is SEO-friendly, well-targeted, and relevant to your audience and search engines.
• Improved User Experience: By fixing page speed issues, mobile usability, and internal linking, on-page audits improve user engagement and website performance.

Terms and Disclaimer:

• Scope of Service: The audit includes one round of revisions to clarify findings. Additional work (e.g., implementation of recommendations) can be provided for an extra fee.
• No Guarantee of Results: SEO rankings depend on several factors, including search engine algorithms, competition, and off-page elements. The audit provides best-practice recommendations but does not guarantee specific rankings.
• Non-Liability for Implementation: The audit's recommendations are suggestions, and the business owner is responsible for their implementation. We are not liable for any negative impact from changes made without proper execution.

Off-Page SEO Audits

Price Range: $400 to $800 per audit

Purpose: A high-level review of your backlink profile and opportunities for improving your off-page SEO, ideal for smaller businesses beginning to build their online authority.

What It Includes:

• Backlink Profile Review:
  Evaluate the quality and quantity of backlinks pointing to your website. Provide a high-level overview of how your backlink profile impacts your domain authority.
• Basic Competitor Backlink Analysis:
  Identify competitors with stronger backlink profiles. Highlight gaps and suggest ways to close the gap by analyzing the types of backlinks they are acquiring.
• Link-Building Opportunities:
  Offer basic suggestions for acquiring new backlinks, focusing on easy wins such as business directories, local citations, or simple guest posting opportunities.
• Toxic Link Identification:
  Use tools like Ahrefs or SEMrush to identify potentially harmful or spammy backlinks that could be damaging your site’s authority.

For Whom:

This service is ideal for small businesses that are just starting to build their online reputation and need to clean up or improve their backlink profile for better SEO results.

Advanced Off-Page SEO Audit

Price Range: $800 to $2,000 per audit
Purpose: A more comprehensive audit that delves deeper into your backlink profile and competitor strategies, offering actionable insights to improve your domain authority and off-page presence.

What It Includes:

• In-Depth Backlink Analysis:
  Perform a comprehensive review of the site’s backlinks, focusing on quality, relevancy, and the authority of each link. Highlight strong and weak areas of the backlink profile.
• Competitor Analysis:
  Conduct in-depth research on competitors’ backlink profiles and their link acquisition strategies. Identify key opportunities to outperform them in building domain authority.
• Toxic Link Disavow:
  Assist with disavowing harmful backlinks that could negatively affect the website’s rankings and domain health.
• Brand Mentions and Citations:
  Track brand mentions across the web and identify opportunities to convert these unlinked mentions into valuable backlinks. Ensure local citations are optimized.
• Link-Building Strategy:
  Provide detailed recommendations for securing high-quality backlinks, focusing on outreach strategies such as guest posting, partnerships, or PR opportunities.

For Whom:

Best suited for medium-sized businesses in competitive industries that need a more strategic approach to off-page SEOto improve their domain authority and rankings.

Enterprise-Level Off-Page SEO Audit

Price Range: $2,000 to $5,000+ per audit
Purpose: A comprehensive, long-term off-page SEO strategy that includes continuous monitoring and global link-building opportunities. Tailored for large businesses with extensive backlink profiles and international reach.

What It Includes:

• Extensive Backlink Profile Audit:
  Conduct a detailed analysis of all backlinks, including anchor text, source authority, and link growth over time.
• Advanced Competitor Analysis:
  Deep dive into competitors' off-page SEO strategies, identifying backlink sources and understanding how they are building their domain authority. Develop a custom strategy to compete globally.
• Global Link-Building Opportunities:
  Identify high-quality backlinks across international platforms, including opportunities for guest blogging, PR outreach, and content syndication.
• Reputation Management:
  Manage online reviews, social signals, and brand mentions to boost visibility and enhance the website’s off-page SEO efforts.
• Continuous Link Monitoring:
  Track and manage backlink growth, ensuring that all links are high-quality and align with Google’s guidelines. Provide ongoing support for improving and maintaining the backlink profile.

For Whom:

Ideal for large enterprises or global businesses that need a sophisticated, ongoing off-page SEO strategy to maintain their competitive edge.

Factors That Affect Pricing:

1. Domain Authority:
   Websites with higher authority generally have fewer opportunities for quick link-building wins, so strategies are more complex and take more time.
2. Competitiveness of Industry:
   Highly competitive industries like finance, legal, or healthcare often require more aggressive and advanced link-building strategies.
3. Geographical Reach:
   Businesses with international reach or those needing global backlinks will require more complex, resource-heavy strategies.
4. Ongoing Monitoring and Support:
   If the client requests continuous monitoring or link growth tracking, this increases the overall cost.

Benefits of Off-Page SEO Audits:

• Improve Domain Authority:
  Off-page SEO audits focus on quality backlinks, which remain one of the most important ranking factors in search engine algorithms.
• Identify and Remove Harmful Backlinks:
  A detailed audit helps identify and disavow toxic backlinks, which can drag down rankings and harm domain authority.
• Boost Local and National Visibility:
  Off-page SEO efforts can also strengthen local SEO by ensuring the business is listed in relevant directories and that local backlinks are optimized.
• Competitor Insights:
  Off-page audits provide valuable insights into competitors' backlink strategies, allowing businesses to identify and replicate successful tactics while avoiding common mistakes.

Terms and Disclaimer:

• Scope of Service: This audit provides recommendations based on current best practices in off-page SEO. The implementation of the audit’s recommendations is the responsibility of the client.
• No Guarantee of Rankings: While the recommendations aim to improve the website’s off-page SEO, final rankings depend on several factors, including search engine algorithms and competition.
• Non-Liability for Changes: We are not liable for any negative impact that occurs due to improper implementation of suggestions or external factors beyond our control.

Website Content Updates

Price: $300 per update

Purpose: This service refreshes and optimizes existing website content to improve SEO, user engagement, and conversion rates. It covers both on-page and off-page aspects, enhancing content, improving readability, and refining SEO performance. So that you know, items requiring developer assistance will be flagged for future collaboration with a web developer.

What It Includes:

1. Content Refresh and Optimization

• Update Outdated Information:
  Revise product or service descriptions and update outdated content to ensure the website reflects accurate, current information.
• Improve Readability and Structure:
  Break content into digestible sections using subheadings and bullet points. Enhance flow and clarity by optimizing paragraph structure and readability.

2. SEO Enhancement

• Keyword Research and Integration:
  Perform updated keyword research to identify new relevant terms and incorporate them naturally into headings, body text, meta descriptions, and image alt text.
• On-Page SEO Elements:
  Optimize title tags, meta tags, and internal linking for better SEO performance, ensuring all on-page elements align with current SEO best practices.

3. Improve Call-to-Action (CTA)

• Revise CTAs:
  Improve Calls to Action by making them more compelling and aligned with your client’s goals (e.g., "Sign up," "Buy now," "Contact us"). Strategically place CTAs within the content to boost conversions.

4. Add or Update Visuals

• New or Updated Visuals:
  Source or suggest new images, videos, or infographics to make the content more engaging and visually appealing. Ensure all visuals are optimized for SEO, including alt text and proper formatting.

5. Optimize for Readability and Engagement

• Clarity and Simplicity:
  Focus on clear, concise writing that enhances readability and user engagement. Ensure the tone aligns with the brand’s voice.
• Formatting for Readability:
  Adjust formatting for better readability—use short paragraphs, proper font sizes, and a clean layout for easy navigation and a positive user experience.

6. Content Consistency and Tone

• Tone and Style Consistency:
  Ensure the content maintains a consistent tone and style across all pages, whether the brand’s voice is formal, casual, or professional.
• Fix Branding and Messaging Inconsistencies:
  Please check for any branding, terminology, or messaging inconsistencies across the website and ensure a unified presentation.

7. External Linking and Off-Page Optimization

• External Resource Suggestions:
  I'd like you to suggest relevant external resources (e.g., blogs, articles, partner websites) to enhance the credibility of the content and provide extra value to users.
• Off-Page Content Opportunities:
  Identify off-page opportunities such as guest posting or backlink-building to strengthen the website’s SEO and boost domain authority.

8. Track Performance and Provide Insights

• Google Analytics Setup or Optimization:
  Set up or optimize Google Analytics and other tracking tools to monitor important metrics like traffic, engagement, and conversion rates.
• Performance Tracking:
  Track how the updated content performs continuously and provide ongoing insights. Based on data-driven results, offer further recommendations for adjustments.

Factors That Affect Pricing:

1. Content Length: Longer pages with more content may require additional time for revisions and optimization.
2. Content Complexity: Content that requires more significant updates or research (e.g., legal, medical, or highly technical content) may increase the price.
3. Frequency of Updates: Websites that require regular updates will incur higher costs, particularly if they need ongoing keyword and SEO enhancements.
4. Visual Assets: If additional time is spent sourcing or creating custom visuals, such as infographics, the overall cost may increase.

Benefits of Website Content Updates:

• Boost SEO Performance: Regularly updating and optimizing content improves your site’s relevance to search engines, increasing organic traffic.
• Enhanced User Engagement: Improved readability, better structure, and optimized CTAs help increase user engagement and time on site.
• Maintain Freshness and Relevance: Consistently refreshing your content ensures that your site remains current and relevant in a fast-changing digital landscape.

Terms and Disclaimer:

• Scope of Service: This service covers content updates and basic on-page SEO adjustments. Any technical updates requiring developer assistance will be flagged for future work.
• No Guarantee of Specific Results: While content updates are designed to improve SEO and user engagement, results can vary based on several factors, including search engine algorithms and competition.
• Ongoing Adjustments: Continuous tracking and updates are suggested for long-term success. This service covers the initial update; further tracking or modifications may require additional fees.